๐ Demand Gen on Google Ads gets new channel control options ๐ Microsoft ads enforcing consent compliance from May 2025 ๐ Google and Bing experiment with more Shopping and Search Ad space
๐ New features for LinkedIn Adsโ Predictive Audiences targeting ๐ Google Ads increases negative keyword limit for Performance Max campaigns ๐ Google expands Search Max beta to more advertisers
๐ YouTube revamp mid-roll ad placement ๐ Google announces enhanced AI-powered clothing and beauty shopping features ๐ Google tests channel reporting for Performance Max campaigns
๐ Google updates Responsive Search Ads (RSAs) ๐ Google is expanding the reach of the Display Network to include some CTV inventory ๐ TikTok shares insights into the rise of itโs in-app Ecommerce influence
๐ LinkedIn launches improved CRM integration and expanded attribution data ๐ Google introduces AI-powered lifestyle image generation ๐ TikTok Ads introduces catalogue-based Automotive Ads
๐ Google introduces campaign-level brand guidelines settings ๐ Metaโs Advantage+ campaign features roll out to sales, app, and lead campaigns ๐ Googleโs updated prediction model pushes advertisers to enhance navigation
๐ Significant updates for Demand Gen campaigns ๐ Simplified, codeless form tracking for Google Ads ๐ Google tests AI-generated images for Shopping Ads
๐ Big, new features are coming to Googleโs Performance Max ๐ Microsoft Ads enhances Performance Max with advanced targeting and LinkedIn integration ๐ Meta begins testing ads on Threads
๐ LinkedIn shares its improved ad attribution methodology ๐ Google introduces Source and Private Search Terms for increased Performance Max insights ๐ Google adds new โUsed Sinceโ column to see asset history
๐ Amazonโs Retail Ad Service opens ad tech to other retail websites๐ Paid media helps drive a record-breaking $241.4bn spend during the 2024 holiday season ๐ Microsoft Clarity integrates with Google Ads to challenge Google Analytics 4
๐ Google Ads rolls out Brand Report for unified reach & frequency insights ๐ Reddit introduces AMA ads and business analytics tools ๐Budget reallocation experiments available for Performance Max
๐ Our 2025 Predictions!