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Jun 09, 2025

Paid Media News & Opinion #130

🔎 Google introduces video ads to Search, Shopping, and Image results 🔎 LinkedIn adds Paramount to CTV offering, unveils Reserved Ads 🔎 TikTok shares its new brand-building solutions

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Apr 22, 2025

Paid Media News & Opinion #123

🔎 New report analyses CPC increases compared to CPI inflation 🔎 TikTok expands advertiser controls and shares new Brand Safety guide 🔎 Google introduces ‘Popular Products’ tab to Merchant Center

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Mar 31, 2025

Paid Media News & Opinion #120

🔎 Google adds full search terms insights to Performance Max 🔎 TikToks latest eCommerce updates 🔎 LinkedIn Ads rolls out Media Planner and dynamic UTM tracking

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Dec 09, 2024

Paid Media News & Opinion #105

🔎 TikTok triples in-app sales this Black Friday 🔎 Google Analytics enhances remarketing with Customer Match in GA4 🔎 Meta unveils AI ad tool successes in performance boost

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Dec 02, 2024

Paid Media News & Opinion #104

🔎 Google Ads updates ad requirements to unify YouTube and Demand Gen 🔎 TikTok releases 5 updates to its ads manager video editor 🔎 Google Ads Creative Studio to sunset in early 2025

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Nov 25, 2024

Paid Media News & Opinion #103

🔎 Meta’s ‘Views’ metric updates & changes: explained🔎 Google introduces new “Conversation Started” conversion action 🔎 TikTok launches AI video generation tool

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Oct 14, 2024

Paid Media News & Opinion #97

🔎 5 big updates for advertising on TikTok 🔎 Google is rolling out Store ratings for shopping search results in the UK, CA, Auz and India 🔎 AI video announcements from Meta & Google

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