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Paid Media News & Opinion #133

Paid Media News & Opinion #133

🔎 Google introduces 1st Order Promotions for Shopping ads 🔎 Google adds new conversion metric that includes “predicted conv. value” 🔎 Google Ads tests URL inclusions and exclusions for more precise ad generation

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Advantage Paid Media
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Paid Media News & Opinion #129

Paid Media News & Opinion #129

🔎 Demand Gen campaigns bring Promoted Pins to Google Maps🔎 Google lowers customer match list minimum 🔎 YouTube launching side-by-side ads during livestreams

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Advantage Paid Media
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+2+2
Paid Media News & Opinion #126

Paid Media News & Opinion #126

🔎 Google announces AI Max for search campaigns 🔎 LinkedIn announces “First Impression Ads” for video 🔎 Up to 50 search themes coming to PMax

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Advantage Paid Media
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+1+1
Paid Media News & Opinion #125

Paid Media News & Opinion #125

🔎 Google enhances Performance Max with new insights reports, 🔎 Meta ads dynamic overlays to Advantage+ Catalog Ads, 🔎 YouTube Launches Pause Ads for Connected TV

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Advantage Paid Media
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Paid Media News & Opinion #124

Paid Media News & Opinion #124

🔎 Google to allow ads from same advertiser to show in both top and bottom of page positions 🔎Latest study reveals Google ad spend grew 9% in Q1 2025 🔎 LinkedIn introduces Qualified Leads Optimization for advertisers

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Advantage Paid Media
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Paid Media News & Opinion #123

Paid Media News & Opinion #123

🔎 New report analyses CPC increases compared to CPI inflation 🔎 TikTok expands advertiser controls and shares new Brand Safety guide 🔎 Google introduces ‘Popular Products’ tab to Merchant Center

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Advantage Paid Media
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Paid Media News & Opinion #121

Paid Media News & Opinion #121

🔎 Google Ads in video games? Immersive ads in Roblox 🔎 Google Ads policy shift: Multiple ad placements now allowed 🔎 Google to begin enriching listings with your marketing content with automatic opt-in

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Advantage Paid Media
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+2+2
Paid Media News & Opinion #120

Paid Media News & Opinion #120

🔎 Google adds full search terms insights to Performance Max 🔎 TikToks latest eCommerce updates 🔎 LinkedIn Ads rolls out Media Planner and dynamic UTM tracking

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Advantage Paid Media
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+1+1
Paid Media News & Opinion #118

Paid Media News & Opinion #118

🔎 New features for LinkedIn Ads’ Predictive Audiences targeting 🔎 Google Ads increases negative keyword limit for Performance Max campaigns 🔎 Google expands Search Max beta to more advertisers

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Advantage Paid Media
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Paid Media News & Opinion #113

Paid Media News & Opinion #113

🔎 Significant updates for Demand Gen campaigns 🔎 Simplified, codeless form tracking for Google Ads 🔎 Google tests AI-generated images for Shopping Ads

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Advantage Paid Media
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+2+2
Paid Media News & Opinion #112

Paid Media News & Opinion #112

🔎 Big, new features are coming to Google’s Performance Max 🔎 Microsoft Ads enhances Performance Max with advanced targeting and LinkedIn integration 🔎 Meta begins testing ads on Threads

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Advantage Paid Media
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Paid Media News & Opinion #110

Paid Media News & Opinion #110

🔎 Amazon’s Retail Ad Service opens ad tech to other retail websites🔎 Paid media helps drive a record-breaking $241.4bn spend during the 2024 holiday season 🔎 Microsoft Clarity integrates with Google Ads to challenge Google Analytics 4

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Advantage Paid Media