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Dec 23, 2024

Paid Media News & Opinion #107

🔎 Performance Max negative keyword exclusions are on the way 🔎 LinkedIn adds campaign manager updates for company engagement and measurement 🔎 Google shakes up ad policies for CTV and privacy-enhancing technologies

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Dec 16, 2024

Paid Media News & Opinion #106

🔎 Google Ads’ new video asset option for campaigns 🔎 Microsoft introduces household attribution and consent compliant tools 🔎 Google collates all shopping annotations and badge requirements for ads and free listings

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Dec 09, 2024

Paid Media News & Opinion #105

🔎 TikTok triples in-app sales this Black Friday 🔎 Google Analytics enhances remarketing with Customer Match in GA4 🔎 Meta unveils AI ad tool successes in performance boost

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Dec 02, 2024

Paid Media News & Opinion #104

🔎 Google Ads updates ad requirements to unify YouTube and Demand Gen 🔎 TikTok releases 5 updates to its ads manager video editor 🔎 Google Ads Creative Studio to sunset in early 2025

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Nov 25, 2024

Paid Media News & Opinion #103

🔎 Meta’s ‘Views’ metric updates & changes: explained🔎 Google introduces new “Conversation Started” conversion action 🔎 TikTok launches AI video generation tool

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Nov 18, 2024

Paid Media News & Opinion #102

🔎 New data shows PMax CPCs stable but Search CPCs on the rise 🔎 Get ready for tighter Customer Match rules for Google Ads 🔎 Seller and Product ratings can now show concurrently in Google Shopping results

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Nov 11, 2024

Paid Media News & Opinion #101

🔎 Microsoft releases major targeting strategy updates and more for Ads 🔎 Google Ads starting to highlight competitor bidding in optimisation score 🔎 Google Ads rolls out brand guidelines for PMax campaigns

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Nov 04, 2024

Paid Media News & Opinion #100

🔎 Segment asset group data for Performance Max now available 🔎 Google pilots “Business Links” as a new asset type 🔎 LinkedIn rolls out post boosting for lead generation

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Oct 28, 2024

Paid Media News & Opinion #99

🔎 Meta’s new ‘Automatic Adjustments’ feature 🔎 Performance Max on Google Ads gets some tasty updates 🔎 Google Ads Travel?

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Oct 21, 2024

Paid Media News & Opinion #98

🔎 Google Shopping is getting an AI makeover 🔎 Google updates auction dynamics between PMax and Standard Shopping 🔎 Google releases new experiment tool to A/B test video ads

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Oct 14, 2024

Paid Media News & Opinion #97

🔎 5 big updates for advertising on TikTok 🔎 Google is rolling out Store ratings for shopping search results in the UK, CA, Auz and India 🔎 AI video announcements from Meta & Google

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