🔎 LinkedIn shares its improved ad attribution methodology 🔎 Google introduces Source and Private Search Terms for increased Performance Max insights 🔎 Google adds new “Used Since” column to see asset history
🔎 Amazon’s Retail Ad Service opens ad tech to other retail websites🔎 Paid media helps drive a record-breaking $241.4bn spend during the 2024 holiday season 🔎 Microsoft Clarity integrates with Google Ads to challenge Google Analytics 4
🔎 Google Ads rolls out Brand Report for unified reach & frequency insights 🔎 Reddit introduces AMA ads and business analytics tools 🔎Budget reallocation experiments available for Performance Max
🔎 Our 2025 Predictions!
🔎 Performance Max negative keyword exclusions are on the way 🔎 LinkedIn adds campaign manager updates for company engagement and measurement 🔎 Google shakes up ad policies for CTV and privacy-enhancing technologies
🔎 Google Ads’ new video asset option for campaigns 🔎 Microsoft introduces household attribution and consent compliant tools 🔎 Google collates all shopping annotations and badge requirements for ads and free listings
🔎 TikTok triples in-app sales this Black Friday 🔎 Google Analytics enhances remarketing with Customer Match in GA4 🔎 Meta unveils AI ad tool successes in performance boost
🔎 Google Ads updates ad requirements to unify YouTube and Demand Gen 🔎 TikTok releases 5 updates to its ads manager video editor 🔎 Google Ads Creative Studio to sunset in early 2025
🔎 Meta’s ‘Views’ metric updates & changes: explained🔎 Google introduces new “Conversation Started” conversion action 🔎 TikTok launches AI video generation tool
🔎 New data shows PMax CPCs stable but Search CPCs on the rise 🔎 Get ready for tighter Customer Match rules for Google Ads 🔎 Seller and Product ratings can now show concurrently in Google Shopping results
🔎 Microsoft releases major targeting strategy updates and more for Ads 🔎 Google Ads starting to highlight competitor bidding in optimisation score 🔎 Google Ads rolls out brand guidelines for PMax campaigns
🔎 Segment asset group data for Performance Max now available 🔎 Google pilots “Business Links” as a new asset type 🔎 LinkedIn rolls out post boosting for lead generation
