Paid Media News & Opinion
The latest in paid media news and opinion, brought to you by Advantage Paid Media
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🔎 Google Ads rolls out Brand Report for unified reach & frequency insights 🔎 Reddit introduces AMA ads and business analytics tools 🔎Budget reallocation experiments available for Performance Max
🔎 Our 2025 Predictions!
🔎 Performance Max negative keyword exclusions are on the way 🔎 LinkedIn adds campaign manager updates for company engagement and measurement 🔎 Google shakes up ad policies for CTV and privacy-enhancing technologies
🔎 Google Ads’ new video asset option for campaigns 🔎 Microsoft introduces household attribution and consent compliant tools 🔎 Google collates all shopping annotations and badge requirements for ads and free listings
🔎 TikTok triples in-app sales this Black Friday 🔎 Google Analytics enhances remarketing with Customer Match in GA4 🔎 Meta unveils AI ad tool successes in performance boost
🔎 Google Ads updates ad requirements to unify YouTube and Demand Gen 🔎 TikTok releases 5 updates to its ads manager video editor 🔎 Google Ads Creative Studio to sunset in early 2025
🔎 Meta’s ‘Views’ metric updates & changes: explained🔎 Google introduces new “Conversation Started” conversion action 🔎 TikTok launches AI video generation tool
🔎 New data shows PMax CPCs stable but Search CPCs on the rise 🔎 Get ready for tighter Customer Match rules for Google Ads 🔎 Seller and Product ratings can now show concurrently in Google Shopping results
🔎 Microsoft releases major targeting strategy updates and more for Ads 🔎 Google Ads starting to highlight competitor bidding in optimisation score 🔎 Google Ads rolls out brand guidelines for PMax campaigns
🔎 Segment asset group data for Performance Max now available 🔎 Google pilots “Business Links” as a new asset type 🔎 LinkedIn rolls out post boosting for lead generation
🔎 Meta’s new ‘Automatic Adjustments’ feature 🔎 Performance Max on Google Ads gets some tasty updates 🔎 Google Ads Travel?
🔎 Google Shopping is getting an AI makeover 🔎 Google updates auction dynamics between PMax and Standard Shopping 🔎 Google releases new experiment tool to A/B test video ads
