Paid Media News & Opinion
The latest in paid media news and opinion, brought to you by Advantage Paid Media
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🔎 TikTok shares info on new Brand Consideration campaign type 🔎 Google adds Zoho CRM integration unlocking access to first-party data 🔎 Google Ads simplifies and streamlines Broad match testing
🔎 Google introduces 1st Order Promotions for Shopping ads 🔎 Google adds new conversion metric that includes “predicted conv. value” 🔎 Google Ads tests URL inclusions and exclusions for more precise ad generation
🔎 WhatsApp rolling out ads, promoted channels and subscriptions 🔎Google introduces Target CPC and Follow-On Views optimization in Demand Gen 🔎 80% of US CTV households now accessible via Amazon & Roku partnership
🔎 30-second non-skippable YouTube ads for more advertisers 🔎 Microsoft Ads rolls out reporting, auction, and import updates 🔎 Google adds QR code overlays on CTV for YouTube Ads
🔎 Google introduces video ads to Search, Shopping, and Image results 🔎 LinkedIn adds Paramount to CTV offering, unveils Reserved Ads 🔎 TikTok shares its new brand-building solutions
🔎 Demand Gen campaigns bring Promoted Pins to Google Maps🔎 Google lowers customer match list minimum 🔎 YouTube launching side-by-side ads during livestreams
🔎 Latest insights & info on Google’s AI Max for Search 🔎 Google Ads reveals new self-serve incrementality testing tools 🔎 Google introduces Smart Bidding Exploration with flexible ROAS targets
🔎 YouTube’s new shoppable ads format for CTV 🔎 Google adds device targeting to Performance Max campaigns 🔎 Google launches AI-generated 3D assets for shopping listings
🔎 Google announces AI Max for search campaigns 🔎 LinkedIn announces “First Impression Ads” for video 🔎 Up to 50 search themes coming to PMax
🔎 Google enhances Performance Max with new insights reports, 🔎 Meta ads dynamic overlays to Advantage+ Catalog Ads, 🔎 YouTube Launches Pause Ads for Connected TV
🔎 Google to allow ads from same advertiser to show in both top and bottom of page positions 🔎Latest study reveals Google ad spend grew 9% in Q1 2025 🔎 LinkedIn introduces Qualified Leads Optimization for advertisers
🔎 New report analyses CPC increases compared to CPI inflation 🔎 TikTok expands advertiser controls and shares new Brand Safety guide 🔎 Google introduces ‘Popular Products’ tab to Merchant Center
