Paid Media News & Opinion
The latest in paid media news and opinion, brought to you by Advantage Paid Media
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🔎 Segment asset group data for Performance Max now available 🔎 Google pilots “Business Links” as a new asset type 🔎 LinkedIn rolls out post boosting for lead generation
🔎 Meta’s new ‘Automatic Adjustments’ feature 🔎 Performance Max on Google Ads gets some tasty updates 🔎 Google Ads Travel?
🔎 Google Shopping is getting an AI makeover 🔎 Google updates auction dynamics between PMax and Standard Shopping 🔎 Google releases new experiment tool to A/B test video ads
🔎 5 big updates for advertising on TikTok 🔎 Google is rolling out Store ratings for shopping search results in the UK, CA, Auz and India 🔎 AI video announcements from Meta & Google
🔎 We’ve rebranded!🔎 AI image enhancing tool by Pinterest just launched🔎 Google rolls out Shopping Ads as part of Google Lens🔎 Google AI overview ads launch on mobile in the US