Paid Media News & Opinion
The latest in paid media news and opinion, brought to you by Advantage Paid Media
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🔎 Google adds full search terms insights to Performance Max 🔎 TikToks latest eCommerce updates 🔎 LinkedIn Ads rolls out Media Planner and dynamic UTM tracking
🔎 Demand Gen on Google Ads gets new channel control options 🔎 Microsoft ads enforcing consent compliance from May 2025 🔎 Google and Bing experiment with more Shopping and Search Ad space
🔎 New features for LinkedIn Ads’ Predictive Audiences targeting 🔎 Google Ads increases negative keyword limit for Performance Max campaigns 🔎 Google expands Search Max beta to more advertisers
🔎 YouTube revamp mid-roll ad placement 🔎 Google announces enhanced AI-powered clothing and beauty shopping features 🔎 Google tests channel reporting for Performance Max campaigns
🔎 Google updates Responsive Search Ads (RSAs) 🔎 Google is expanding the reach of the Display Network to include some CTV inventory 🔎 TikTok shares insights into the rise of it’s in-app Ecommerce influence
🔎 LinkedIn launches improved CRM integration and expanded attribution data 🔎 Google introduces AI-powered lifestyle image generation 🔎 TikTok Ads introduces catalogue-based Automotive Ads
🔎 Google introduces campaign-level brand guidelines settings 🔎 Meta’s Advantage+ campaign features roll out to sales, app, and lead campaigns 🔎 Google’s updated prediction model pushes advertisers to enhance navigation
🔎 Significant updates for Demand Gen campaigns 🔎 Simplified, codeless form tracking for Google Ads 🔎 Google tests AI-generated images for Shopping Ads
🔎 Big, new features are coming to Google’s Performance Max 🔎 Microsoft Ads enhances Performance Max with advanced targeting and LinkedIn integration 🔎 Meta begins testing ads on Threads
🔎 LinkedIn shares its improved ad attribution methodology 🔎 Google introduces Source and Private Search Terms for increased Performance Max insights 🔎 Google adds new “Used Since” column to see asset history
🔎 Amazon’s Retail Ad Service opens ad tech to other retail websites🔎 Paid media helps drive a record-breaking $241.4bn spend during the 2024 holiday season 🔎 Microsoft Clarity integrates with Google Ads to challenge Google Analytics 4
🔎 Google Ads rolls out Brand Report for unified reach & frequency insights 🔎 Reddit introduces AMA ads and business analytics tools 🔎Budget reallocation experiments available for Performance Max
