Paid Media News & Opinion
The latest in paid media news and opinion, brought to you by Advantage Paid Media
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🔎Google to pilot Journey Aware Bidding for Search campaigns 🔎 Google introduces total campaign budgets for Performance Max campaigns 🔎 Google will refund you if Demand Gen campaigns don’t hit target for YouTube
🔎 Google introduces Brand inclusion controls for standard Shopping 🔎 PMax expands to Waze and adds Channel Performance insights 🔎 Reddit launches new WooCommerce integration for advertisers
🔎 Meta enhances lead-gen with AI optimisation and CRM integration 🔎 Google CTRs continue to drop amidst AIO impact 🔎 Google Merchant Centre adds promotion insights and video asset management
🔎 Meta users continue to grow in Q3 2025 🔎 Google enhances Demand Gen reporting with Gmail and Discover breakdown 🔎 Google adds bid caps and floors to Max Conversion Value bidding
🔎 YouTube Masthead & Premier Reach is rolling out for all accounts 🔎 Google introduces new global ‘Sponsored results’ label across search 🔎 Google tests View-Through Conversion Optimisation for Demand Gen
🔎 TikTok upgrades Smart+ ads and analytics tools 🔎 Spotify ad inventory now available via Amazon DSP 🔎 Meta to use AI conversations to enhance ad targeting precision
🔎 TikTok Ads is getting a new Travel Ads solution 🔎 Pinterest is rolling out “Top of Search” ads 🔎 Google Ads introduces Performance Max reporting upgrades
🔎 Google ‘Drops’ some big Demand Gen updates 🔎 Microsoft introduces several product updates ahead of peak season 🔎 New LinkedIn Company Intelligence API links ads to pipeline and revenue
🔎 Meta introduces new ad formats and AI enhancements 🔎 Google is rolling out ‘Smart Bidding Exploration’ to loosen ROAS targets 🔎 TikTok reports Search Ads Campaigns are delivering a 2x uplift in conversions
🔎 Google adds YouTube breakdown reporting for Demand Gen 🔎 Google expands reporting for AI Max with keyword and landing page insights 🔎 Google Ads testing new budget pacing tools for promotions
🔎 Google Ad’s Asset Studio is rolling out 🔎 Google Ads gets audience exclusions for shopping campaigns 🔎 Google Ads brings merchant loyalty perks to shopping listings
🔎 Meta further reduces detailed ad targeting options 🔎 Google adds transparency for Search Partner Network placements 🔎 Google Ads is removing manual language targeting from search campaigns
