Paid Media News & Opinion
The latest in paid media news and opinion, brought to you by Advantage Paid Media
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🔎 YouTube Masthead & Premier Reach is rolling out for all accounts 🔎 Google introduces new global ‘Sponsored results’ label across search 🔎 Google tests View-Through Conversion Optimisation for Demand Gen
🔎 TikTok upgrades Smart+ ads and analytics tools 🔎 Spotify ad inventory now available via Amazon DSP 🔎 Meta to use AI conversations to enhance ad targeting precision
🔎 TikTok Ads is getting a new Travel Ads solution 🔎 Pinterest is rolling out “Top of Search” ads 🔎 Google Ads introduces Performance Max reporting upgrades
🔎 Google ‘Drops’ some big Demand Gen updates 🔎 Microsoft introduces several product updates ahead of peak season 🔎 New LinkedIn Company Intelligence API links ads to pipeline and revenue
🔎 Meta introduces new ad formats and AI enhancements 🔎 Google is rolling out ‘Smart Bidding Exploration’ to loosen ROAS targets 🔎 TikTok reports Search Ads Campaigns are delivering a 2x uplift in conversions
🔎 Google adds YouTube breakdown reporting for Demand Gen 🔎 Google expands reporting for AI Max with keyword and landing page insights 🔎 Google Ads testing new budget pacing tools for promotions
🔎 Google Ad’s Asset Studio is rolling out 🔎 Google Ads gets audience exclusions for shopping campaigns 🔎 Google Ads brings merchant loyalty perks to shopping listings
🔎 Meta further reduces detailed ad targeting options 🔎 Google adds transparency for Search Partner Network placements 🔎 Google Ads is removing manual language targeting from search campaigns
🔎 Google Ads releases key updates for iOS app campaigns 🔎 Updates for YouTube TV eligibility from Google 🔎 Google adds cost transparency and gender exclusions to Performance Max
🔎 Advertise on Netflix via Microsoft Ads from only £25/day 🔎 Meta ads’ new “value rules” enable bid adjustments 🔎 AI Max experiments live for search campaigns
🔎 Google tests new RSA search term categories tool for intent-based insights 🔎 Reddit expands automated bidding to brand awareness campaigns 🔎 Google adds ‘Locations of interests’ to AI Max targeting
🔎 Google introduces Branded Searches conversion metric 🔎 Google Ads expands lookalike targeting with new seed sources 🔎 Negative keyword lists appear to be available for use with PMax
