Paid Media News & Opinion
The latest in paid media news and opinion, brought to you by Advantage Paid Media
Connect
🔎 New report analyses CPC increases compared to CPI inflation 🔎 TikTok expands advertiser controls and shares new Brand Safety guide 🔎 Google introduces ‘Popular Products’ tab to Merchant Center
🔎 PMax introduces lifecycle management features and image tools 🔎 Google rolls out Demand Gen network segmentation reporting 🔎 Ecommerce feed attribute updates for Google Merchant Center
🔎 Google Ads in video games? Immersive ads in Roblox 🔎 Google Ads policy shift: Multiple ad placements now allowed 🔎 Google to begin enriching listings with your marketing content with automatic opt-in
🔎 Google adds full search terms insights to Performance Max 🔎 TikToks latest eCommerce updates 🔎 LinkedIn Ads rolls out Media Planner and dynamic UTM tracking
🔎 Demand Gen on Google Ads gets new channel control options 🔎 Microsoft ads enforcing consent compliance from May 2025 🔎 Google and Bing experiment with more Shopping and Search Ad space
🔎 New features for LinkedIn Ads’ Predictive Audiences targeting 🔎 Google Ads increases negative keyword limit for Performance Max campaigns 🔎 Google expands Search Max beta to more advertisers
🔎 YouTube revamp mid-roll ad placement 🔎 Google announces enhanced AI-powered clothing and beauty shopping features 🔎 Google tests channel reporting for Performance Max campaigns
🔎 Google updates Responsive Search Ads (RSAs) 🔎 Google is expanding the reach of the Display Network to include some CTV inventory 🔎 TikTok shares insights into the rise of it’s in-app Ecommerce influence
🔎 LinkedIn launches improved CRM integration and expanded attribution data 🔎 Google introduces AI-powered lifestyle image generation 🔎 TikTok Ads introduces catalogue-based Automotive Ads
🔎 Google introduces campaign-level brand guidelines settings 🔎 Meta’s Advantage+ campaign features roll out to sales, app, and lead campaigns 🔎 Google’s updated prediction model pushes advertisers to enhance navigation
🔎 Significant updates for Demand Gen campaigns 🔎 Simplified, codeless form tracking for Google Ads 🔎 Google tests AI-generated images for Shopping Ads
🔎 Big, new features are coming to Google’s Performance Max 🔎 Microsoft Ads enhances Performance Max with advanced targeting and LinkedIn integration 🔎 Meta begins testing ads on Threads
